FMCG Exchange
▶ Stack
Next.js
Bun
MongoDB
GSAP
Lenis
ImageKit
Google Analytics
Microsoft Clarity
▶ Background
Built the complete digital platform for FMCG Exchange Ltd, a UK-based B2B trading company specializing in premium FMCG products, wines, beers, and spirits. The platform connects global brands, distributors, importers, and exporters through a premium digital experience.
▶ Key Contributions & Highlights
As the Sole Full Stack Developer, I was responsible for frontend, backend, UI/UX, branding, animations, CMS, SEO, performance optimization, and deployment.
I independently designed, developed, and deployed the complete full-stack application, building 12+ premium responsive webpages with modern UI/UX and advanced animations. I led the complete brand positioning, UI/UX design, creative direction, and overall user experience.
I developed a custom Storefront CMS and Admin Dashboard to manage products, brands, and website content using a scalable MongoDB architecture. Next.js SSR was implemented for faster rendering, reduced JavaScript, improved SEO, and better Core Web Vitals.
For a premium feel, I created smooth scrolling, page transitions, and interactive experiences using GSAP and Lenis. I also integrated ImageKit, Google Analytics, and Microsoft Clarity for optimization and analytics, and optimized performance, accessibility, and SEO using Lighthouse, semantic HTML, and metadata.