FMCG Exchange
▶ Stack
Next.js
Bun
MongoDB
GSAP
Lenis
ImageKit
Google Analytics
Microsoft Clarity
▶ Background
FMCG Exchange is a global B2B trade platform built for FMCG Exchange Ltd, a UK-based international trading company specializing in premium FMCG products, wines, beers, and spirits. The platform connects brands, distributors, wholesalers, importers, exporters, and travel-retail partners across Europe, the Middle East, Asia, South America, and CIS markets. Built from scratch with Next.js SSR, MongoDB, GSAP, and Lenis, the platform combines premium visual storytelling with a scalable content management system and performance-focused architecture.
▶ Project Overview
I independently designed, developed, and deployed the complete FMCG Exchange platform from scratch. The project involved building 12+ premium, responsive webpages with a strong focus on brand positioning, visual storytelling, user experience, and conversion-driven journeys for a global B2B audience.
A custom Storefront CMS was also developed to allow the business team to manage products, brands, categories, website content, and company information without developer involvement. Next.js Server-Side Rendering, ImageKit optimization, GSAP animations, Lenis smooth scrolling, and Lighthouse-driven optimization were implemented to deliver a fast, SEO-friendly, and production-ready experience.